Bibliogr. p. [333]-376. Index

La 4e de couv. indique : "In 2012, Disney purchased Lucasfilm, which meant it also inherited the beloved "Star Wars" franchise. This corporate marriage sent media critics and fans into a frenzy of speculation about what would happen next with the hugely popular series. "Disney's Star Wars" gathers twenty-one noted fan and media studies scholars from around the world to examine Disney's revival of the franchise. The result is a fascinating examination of a critical moment in the iconic series' history."

Introduction. From the house that George built to the house of mouse / William Proctor and Richard McCulloch Part I. Production and promotion 1. Rebuilding transmedia "Star Wars": strategies of branding and unbranding a galaxy far, far away / Matthew Freeman 2. Transmedia spectacle and transownership storytelling as seen on TV: "Star Wars" from the "Holiday special" to "Rebels" / Matt Hills 3. Rebuilding the force, brick by brick: canon reformation and brand synergy in "LEGO Star Wars" / Lincoln Geraghty 4. Selling "The Force Awakens": fan labor and brand management / Dan Hassler-Forest 5. Rebellions are built on realism: the aesthetics of special and visual effects in "Rogue one: a Star Wars story" / Joshua Wucher 6. Binding the galaxy together: subjective, collective, and connective memory in "Star Wars" / Colin B. Harvey 7. The Mandalorian variation: gender, institutionality, and discursive constraints in "Star Wars rebels" / Ross Garner 8. To "Disney infinity" and beyond: "Star Wars" videogames before and after the Lucasarts acquisition / Douglas Brown 9. From Star Tours to Galaxy's Edge: immersion, transmediality and 'haptic fandom' in Disney's theme parks / Rebecca Williams Part II. Reception and participation 10. 'Always two there are': repetition, originality, and "The force awakens" / Jonathan Gray 11. 'Real life is rubbish': the subcultural branding and inhabitable appeal of secret cinema's "The empire strikes back" / Emma Pett 12. Disney's Princess Leia / Paul Booth 13. Rey, Mary Sue, and Phasma too: feminism and fan responses to "The force awakens" merchandise / Lorna Jowett 14. Jafar Wars: fan-created paratexts in Alderaan places / Bethan Jones 15. 'You die! You know that, right? You "don't" come back!': fans negotiating Disney's (de)stabilised "Star Wars" canon / Michelle Kent 16. Fear of a #blackstormtrooper: hashtag publics, canonical fidelity and the "Star Wars" platonic / William Proctor 17. Simultaneously laughing, screaming, and crying: reacting to "The force awakens" trailer / Tom Phillips 18. 'I should have seen it coming': spoiler culture, marathon screenings, and affective responses to "The force awakens" / Bridget Kies 19. 'Someone is someone's father!': an autoethnography of a non-"Star Wars" viewer / Lucy Bennett 20. Beyond Vader: the franchise reawakens / Mark J.P. Wolf 21. A new hate?: the war for Disney's "Star Wars" / William Proctor