Microeconomics for business and marketing : lectures, cases and worked essays / Peter E. Earl,..., Monographie imprimée
Language: anglais.Country: GrandeBretagne, EtatsUnis.Publication : Cheltenham, Brookfield (Vt.) : E. Elgar, cop. 1995Description: 1 Vol. (XIV-432 p.) : fig., graph. ; 25 cmISBN: 1-85278-862-3; 1-85278-861-5.Dewey: 338.5, 20Bibliography: Bibliogr. p. 404-422. Index.Subject - Topical Name: Microéconomie | Consommateurs, Attitude (psychologie) | Utilité (économie politique) | Production| Item type | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Prêt normal | BU Chevreul 2ème étage : Economie | Economie et gestion | 339.1 EAR (Browse shelf (Opens below)) | Available | 0379149939 |
Réimpr. : 1996
Bibliogr. p. 404-422. Index
1. Introduction : alternative ways of learning about microeconomics 2. Theories of choice : an overview 3. Neoclassical theories of consumer behavior 4. Behavioural perspectives on decision-making 5. Risk and uncertainty 6. Theories of firms and markets : an overview 7. Production methods and productivity 8. Price and output decisions (1) : from Marshall to marginalism 9. Price and output decisions (2) : modern variations on Marshall and marginalism 10. The coordination of economic activities 11. Economics of corporate strategy and structure
