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Monographie imprimée
Authenticity [Texte imprimé] : what consumers really want / James H. Gilmore, B. Joseph Pine II, Monographie impriméePublication : Boston, Mass. : Harvard Business School Press, cop. 2007Description: 1 vol. (xiii-299 p.) ; 24 cmAvailability: Items available for loan: BU Chevreul[658.8 GIL] (1).
Monographie imprimée
Microeconomics for business and marketing : lectures, cases and worked essays / Peter E. Earl,..., Monographie impriméePublication : Cheltenham, Brookfield (Vt.) : E. Elgar, cop. 1995Description: 1 Vol. (XIV-432 p.) : fig., graph. ; 25 cmAvailability: Items available for loan: BU Chevreul[339.1 EAR] (1).

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