Notes bibliogr.

Consumer disadvantage is of growing importance as a research topic for those exploring wellbeing. Conditions such as homelessness, poverty, addiction and immigration affect how people experience and respond to the marketplace and vice versa. Building on this research, the originality of this book lies in its emphasis on the role of marketing and marketers in both enhancing and ameliorating consumer vulnerability. Focussing on the substantive, ethical, social and methodological issues relevant to studies with vulnerable consumers, this book broadens our understanding of the social contexts and consequences of consumption by drawing attention to consumers who are typically overlooked in mainstream marketing. Organised into six sections, each addressing different aspects of vulnerability, this book will be of interest to marketing and consumer research scholars and students and also to researchers in other disciplines including sociology, public policy, anthropology, and medicine, and practitioners, policy makers and charitable organisations working with vulnerable groups